Summary

I have extensive experience in marketing-communication. My knowledge includes, but is not limited to, brand lifetime, customer needs and market analysis. Since 2008 I have been actively using my negotiation experience in my work.

Profile

Over 10 years of proven track record, 5 years in management position
Strategic thinking
Ability to direct complex projects from concept to fully operational status
Goal-oriented with strong leadership skills
Organized, motivated, and highly efficient problem solver
Proven ability to work in unison with staff, volunteers, and board of directors
Able to travel and relocate whenever necessary

Professional experience

Consultant, Trainer, Scotwork (Magyarország) Kft. (www.scotwork.hu)

8/08. – present - Lead Tutor

My main duties are:

Delivering Scotwork trainings
Negotiation consultancy at senior level
Selling Scotwork trainings and keep in close contact with main clients
I am responsible for the entire marketing communication and the organization development of the Hungarian market and the South East European region

Marketing Strategic Planner, Roxer | Springer & Jacoby Ltd.

3/04-5/07 and 1/08

Main duties included:

Being involved in the setting up of marketing plans and marketing strategies
Planning and optimizing marketing mix for launching new products/brands and maintaining brand awareness
Developing new businesses, managing and overseeing the work of tender teams work (for commercial and government sectors)
Being involved in reanalysis and restructuring of the company and its major brand achievements

I worked for the following companies/brands (www.roxer20.hu):

Pfizer, Janssen-Cilag, Mercedes Benz, Antenna Hungaria, Budapest Bank, E.ON, Jim Beam, Andante, Fly Balaton airport, BAT, Apenta, Olympos

Marketing Strategic Planner Consultant, P&G Prestige Products Hungary Ltd.

1/04-2/07

As a delegated advisor at the Fine Fragrance Division of Procter & Gamble (Formed in 2005 from the merger of Cosmopolitan Cosmetics, previously a division of Wella) my main duties included:

Monitoring consumer needs, suggestion of promotional product line assorting
Conceptualization of brand values and goals, adapting and realizing marketing strategy plans locally

All my assignments were allocated to me by the Managing Director.

Managing Director and Marketing Strategic Planner, Crème Marketing Ltd.

7/03-5/07.

Agency management
Prepared market research and marketing strategies, conceptualized brand values and goals.
Planned and optimized marketing mix, then evaluated its performance
Kept in close contact with main clients

I worked for the following companies:

P&G Prestige & Professional – Geneva, Switzerland, Beiersdorf /Nivea/tesa, Trilak

Junior Marketing Manager, Rényi-Földes Média Bróker Ltd.

6/00-7/03.

Set up marketing mix to various companies, was also involved in performance including ATL and BTL solutions. Brands and companies such as Axelero, KLM, Beiersdorf, DHL, Prodax

Corporate Sales Manager, The Phone House Ltd. – subsidiary company of The Carphone Warehouse

3/98-4/00.

Set up the Corporate Sales Department and developed its process. Adapted products to Hungarian Standards, introduced and promoted of The Phone House products and sales advantages, visited the corporate partners.

Education

MSc Marketing – Szent István University / expected degree 2010

BSc Science in Economics (Commerce) - Budapest Business School Faculty of Commerce, Catering and Tourism in the Commerce Program /Marketing faculty, 2003

Other studies

Eckerd College/ELS –International Business / International Marketing - St. Petersburg, Florida, USA, 2007

CES – General English Studies - San Francisco, California, USA, 1996

Several training programs:

Marketing / Advertising skills, Discussion skills 1996 - present
Scotwork Negotiating Skills Training Course, 2008
Scotwork Train The Trainer programs, 2008-

Languages

Native Hungarian
A good command and working knowledge of English